Violet Amoabeng ’09, ’11, first came to Shenandoah as an English major, but through the encouragement of the late Lillian Cook Braun Endowed Chair in Accounting Charles J. Pineno, Ph.D., changed her major to business administration, which ultimately led to the creation of Skin Gourmet, an edible skincare company that now grosses more than $200,000 annually.
Her natural talent for accounting was revealed while taking Dr. Pineno’s classes, and he inspired her to channel these abilities into business.
“Dr. Pineno’s guidance and recognition of my aptitude played a pivotal role in my decision, and I am immensely grateful for his mentorship” said Amoabeng.
In 2009, Amoabeng earned a Bachelor of Business Administration and decided to continue her education at Shenandoah and pursue a Master of Business Administration. She valued the tight-knit, diverse community and intimate class sizes that fostered a unique learning environment at the university.
“My time at Shenandoah was one of the best experiences of my life, providing exposure to diverse perspectives and fostering connections that enhance my business endeavors,” said Amoabeng. “The ongoing support and connection from the university, including faculty, professors, roommates, and the community, have made it a truly enriching and comfortable journey.”
Once receiving her degrees, Amoabeng returned to her home country of Ghana to start her career. This was very important to her as she didn’t want to contribute to its “brain drain,” a phrase that is often used when talents leave developing countries and do not return. With gaining her education abroad, she made a commitment to bring back the knowledge she learned to make a positive impact on Ghana by contributing to its economic growth and providing employment opportunities for its people. But, how could a skincare line help Amoabeng achieve this?
After trying countless products to soothe dry lips, someone recommended she try Ghanaian shea butter, and Skin Gourmet was born.
In 2014, with only $45, Amoabeng started her company. She decided that Skin Gourmet would source its natural ingredients for its products from local communities within her home country, which is in line with the company’s mission statement of developing people, one jar at a time.
“By sourcing locally and creating a value chain with local resources, Skin Gourmet contributes to economic growth in rural areas,” said Amoabeng. “The company’s commitment to using local resources helps boost economic activity, create jobs, and increase the quality of products made in Ghana. Through training programs and partnerships with local communities, Skin Gourmet not only impacts individuals at the grassroots level but also establishes a sustainable demand for Ghana’s natural resources.”
Now, Skin Gourmet ships to more than 25 countries around the world and has a variety of different products, including skin butters, scrubs, cleansers, oils and more. It has also obtained several accolades and recognitions, including receiving award nominations from The Ghana Beauty Awards and the Women’s Choice Awards Africa, and being a top ten finalist for the 2021 African Business Hero Award by the Jack Ma Foundation. It was also recognized as the Customer Service Experience Brand of the Year and the Most Innovative Product for COVID-19 Response by the Ghana Make-Up Awards.
Starting the company with limited finances and resources allowed Amoabeng to be innovative, creative and original. Although she didn’t have financial assistance during the company’s early days, she had an overwhelming amount of support from her family and friends, and mentorship and advice from experienced business individuals, including her father. And, her educational foundation from Shenandoah helped her face challenges and turn her passion into a meaningful venture.
Amoabeng’s Shenandoah education has provided her with a comprehensive understanding of global business dynamics, offering her valuable insights into leadership and decision-making skills in order to be a player in the global arena.
“In building a business, I’ve discovered that the greatest obstacle is often within myself – whether it’s managing expectations, handling certain thoughts, or overcoming mindset hurdles. The financial aspects or external factors are not as challenging as the internal dynamics. Success hinges on overcoming personal obstacles, being flexible, and adapting to the ever-evolving business environment,” said Amoabeng.
Her goal for Skin Gourmet is for it to have a footprint in every country. However, she knows that a sustainable and innovative expansion won’t occur overnight. “Taking it one day at a time allows me to navigate changes and make decisions that align with the company’s mission and values,” said Amoabeng.
In five years, she wants to have made a meaningful impact on the lives of many in the hopes that those who were influenced by her will in turn make a positive contribution to the lives of others. “True success, for me, is measured by the positive impact on people’s lives and the ripple effect of that impact,” said Amoabeng.
“It’s deeply fulfilling to witness the positive impact on individuals and the nation as a whole,” said Amoabeng. “Growing in a way that not only benefits me but also elevates others is incredibly satisfying. Contributing to my country’s development by creating jobs, paying taxes, and supporting local communities brings a sense of pride and purpose.”
Her business isn’t just a business, but her purpose in life. “While it may sound cliché, it’s crucial to have a deeper connection beyond financial success. Entrepreneurship is challenging, difficult, and demanding, but if you’re passionate about what you do, it becomes easier to navigate the daily challenges,” said Amoabeng. “Having a genuine love for your venture helps you stay excited, grateful, and motivated, even when faced with issues, pressures, and obstacles.”
