Information About Undergraduate Degrees

Undergraduate Degree Program Learning Goals

The learning goals for the BBA program are driven by the business school's mission statement, which is to "educate its students to become successful, principled leaders with a global perspective". It includes the following concepts:

  • To be able to make effective decisions. [Successful]
    1. To be able to identify the objectives and constraints in making a decision. [Knowledge]
    2. To be able to interpret causes and potential effects of elements pertaining to a decision in order to identify key decision drivers. [Understanding]
    3. To be able to gather, validate and structure information in support of decision making. [Application]
  • Principled: to be able to act ethically.
    1. To be able to define and distinguish among the philosophical theories that represent the principles of ethical decision making. [Knowledge]
    2. To be able to understand concepts associated with business ethics and the impact of business ethics on corporate governance. [Comprehension]
    3. To be able to apply ethical foundations and issues to the role of business professionals in corporate, partnership and/or small business settings using a case study approach. [Application, Analysis, Synthesis]
  • Leaders: to be able to demonstrate leadership qualities.
    1. To recognize and comprehend common leadership models. [Knowledge, Comprehension]
    2. To recognize how leadership skills are developed. [Comprehension]
    3. To develop an action plan for developing leadership skills in oneself and others through a process of self-examination, classification of strengths and weaknesses and concluding with an appropriate leadership style. [Application, Analysis, Synthesis]
  • Global Perspective: to be able to function effectively in a global business environment.
    1. To be able to identify and describe the elements that distinguish global business from domestic business. [Knowledge]
    2. To be able to analyze the opportunities and challenges associated with global business expansion. [Understanding]
    3. To be able to demonstrate the ability to adjust business goals to global changes [Application]

Bachelor of Business Administration (BBA)

The undergraduate degree program in business administration is called the iBBA. As an individualized program of study in business administration, students do not select a predetermined major, but rather are able to design a series of courses corresponding to individual interests, goals, and career aspirations. This individualized program may consist of up to 27 semester hours, providing the student the flexibility needed to pursue career and life goals.

Harry F. Byrd, Jr. School of Business

The individualized nature of the program provides the student with a faculty mentor. If the student has a specific interest in a business specialty area (e. g. , marketing, management, accounting, finance, information technology or global business), the mentor will be from that discipline and will be available to advise and counsel the student on an appropriate program of study to meet individual career aspirations within the multi-faceted business environment.