University Relations

At Shenandoah University, we believe public relations (university relations) is a "...management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success and failure depends" (Cutlip, Center, and Broom, 1994).

Our university relations experts support the university's mission, vision and brand, and they establish strong relationships with a variety of external and internal stakeholders. All university relations efforts begin with the development of a strong message that supports the university's brand, mission, and vision.

In order to advance the goals of the institution, Shenandoah University's marketing and communications staff strives to develop not only a one-way dialogue but, where applicable, a two-way conversation with key stakeholders of the institution. This positive and open exchange can take many forms, from providing professional counsel and services, to executing special programs or events, to participating in community events and programs, to serving on various boards or committees.